A collective quest for advertising’s conscience.

Let’s inspire a movement in the marketing industry to put the power of persuasion to better purposes. Let’s gather the industry’s best creative thinkers to surpass and transcend our clients’ expectations. Let’s use the boundless potential of big ideas to grow businesses and make the world a better place. At the same time.

Holy Bowlers

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The Saints won Super Bowl Extra Large Four. Now let’s pass some serious judgment on the advertisers.

The Pre-Hype Hype

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A report on the reporting on the reporting about the Super Bowl commercials that, by the way, haven't even aired yet.

TMI?

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The advertising industry's answer to your online privacy concerns looks like a little power icon. So, shouldn't it make turning off behavioral tracking really easy?

Money Talks

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Admittedly, it was a leaky dam to begin with, but the US Supreme Court may have just opened the floodgates on fundraising for political advertising.

This is your brain on advertising.

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Pondering the implications of biometric research.

Brand Truth

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Dominos owns up. http://theideacooperative.com/wp-content/uploads/2010/01/dominos.jpg

Example: A New Take On Beer Goggles

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A great example of brand functionality. http://theideacooperative.com/wp-content/uploads/2010/01/sa.jpg

ShillFest 43

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It’s like somewhere in the mid-XXV’s Super Sunday evolved from a football game into America’s Official National Television Holiday. A celebration centered entirely around the TV set. A high holy day for the influence industry’s most ineffective media buy. The one day a year when we all get to sit around and play Clio judge.

A Brand Manifesto For America

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Somewhat overlooked and somehow underappreciated in all the way more than well deserved adulation for President Obama is his uncanny ability to see a big idea and elevate it with the fine art of language.

No, Chevron, we will not join you.

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Part of making advertising a force for positive change in the world is calling out our industry at its most disingenuous and destructive. Case in point, Chevron's  Will You Join Us? campaign.