Click below to see the campaign:

The Idea:
Builders

Known for their exceptional work in commercial interior spaces, BCCI had expanded into structural building and was well ahead of the curve on sustainable construction. So, while the rest of the industry recoiled at the onset of a recession we built a brand around an aspiration of redefining the role of builder.

In a campaign that launched with advertising, new sales collateral and a completely reconceived web site, we created a platform for the people at BCCI to exemplify and celebrate what it means to be truly great builders. In the process we established a refreshingly unique and forthright voice in the construction industry.