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The Idea Cooperative specializes in using the infinite power of creativity to grow businesses.
Led by highly accomplished brand strategists
and creative craftspeople, and drawing on the expertise of an eclectic consortium of industry-leading talent, we aspire not only to surpass but, where possible, transcend our clients' objectives.
BCCI Construction Company
Click below to see the campaign:
The Idea:
Builders
Known for their exceptional work in commercial interior spaces, BCCI had expanded into structural building and was well ahead of the curve on sustainable construction. So, while the rest of the industry recoiled at the onset of a recession we built a brand around an aspiration of redefining the role of builder.
In a campaign that launched with advertising, new sales collateral and a completely reconceived web site, we created a platform for the people at BCCI to exemplify and celebrate what it means to be truly great builders. In the process we established a refreshingly unique and forthright voice in the construction industry.