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The Idea Cooperative specializes in using the infinite power of creativity to grow businesses.
Led by highly accomplished brand strategists
and creative craftspeople, and drawing on the expertise of an eclectic consortium of industry-leading talent, we aspire not only to surpass but, where possible, transcend our clients' objectives.
Clos du Bois
The Idea:
Toast To Mom
Way back when social media was still in its infancy (2007), The Idea Cooperative helped Clos du Bois raise over $75,000 for women with heart disease. With every e-toast sent on Mother's Day, a dollar was donated to WomenHeart. The program included in point of sale materials and a highly engaging web site, with virtual winemaker tastings.