Click below to see the ad campaign:

The Idea:
Nature does some of her most amazing work here.

How do you capture the essence of fresh Pacific sea breezes, cool coastal fog or the bright Monterey sunshine...in a bottle? Let alone in a print ad.

That's what we set out to do for Estancia Winery. In the process, we discovered that the story was best told through the wonders of nature that Monterey is so well known for.

We also determined that, when it came to convincing the sales channel and distributor, nothing captured the natural inspiration better than the winemaker and viticulturist. The video we created provides an intimate introduction to the brand along with the passionate and knowledgeable people behind it.