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The Idea Cooperative specializes in using the infinite power of creativity to grow businesses.
Led by highly accomplished brand strategists
and creative craftspeople, and drawing on the expertise of an eclectic consortium of industry-leading talent, we aspire not only to surpass but, where possible, transcend our clients' objectives.
Gary Farrell Winery
The Idea:
The Protégé
When Susan Reed took over the helm at Gary Farrell Winery she was stepping into the shoes of a true master. The Idea Cooperative crafted a very personal and professional video introduction to Susan, highlighting her impressive experience and depth of knowledge.
The video, along with a brochure written by Tom, helped assure people that the legendary quality of Gary Farrell wines was in good hands.