Click below to see the creative:

The Idea:

So Much Goes In

Since leading the creation of a breakthrough advertising campaign for Geyser Peak at Publicis, Tom has helped steer this storied winery to continued success in the ultra-premium category.

The manifesto campaign set the tone for a bold and straightforward communication style that seems to fit with the fun-loving Australian winemaker. The Idea Cooperative created a hardworking digital brand kit for Geyser Peak, including an overview video and a digital assets CD that was incredibly well-received in the sales channel.