The Idea:

Who knew?

You probably know Harveys Bristol Cream as that syrupy sweet stuff your Grandparents used to break out around the Holiday. But, the fact is, Harveys is actually a well-made sherry. Not only that, but properly served, sherry can be quite cool.

That's what we discovered when The Idea Cooperative was given the daunting task of introducing Harveys to a new generation of curious cocktailers.

The vibrant and colorful campaign we created highlighted the many things you may not have known about Harveys. Through a sales brochure and an assortment of eye-catching point of sale materials, the new look and feel for Harveys has help incite a renewed interest, and better understanding, of this classic, and surprisingly cool libation.