The Idea:
Don't even think about it.

HP has been a client of Tom's going back almost twenty years. During that time he's been involved in everything from global brand television campaigns to highly targeted direct marketing efforts.
Here are a few examples of each, starting with an international award winning TV commercial. This spot was part of a campaign that drove home the benefit heard most often from LaserJet  users - I don't even have to think about it.

The science of targeted direct marketing meets the stopping power of compelling creativity in these high-impact, and highly successful direct marketing campaigns.