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The Idea Cooperative specializes in using the infinite power of creativity to grow businesses.
Led by highly accomplished brand strategists
and creative craftspeople, and drawing on the expertise of an eclectic consortium of industry-leading talent, we aspire not only to surpass but, where possible, transcend our clients' objectives.
Hotels That Help
The Idea:
Sleep Better
Our friends at Hotels That Help have a simple idea – let people add one dollar to their hotel bill that helps the needy in the local community.
Considering there are well over 1 million occupied hotel rooms every night in America, it's easy to see how this could really help people. And isn't it comforting to know that, as you enjoy a clean, warm bed, you're bringing comfort to someone less fortunate nearby?