Connect
Project Collaboration
-
The Idea Cooperative specializes in using the infinite power of creativity to grow businesses.
Led by highly accomplished brand strategists
and creative craftspeople, and drawing on the expertise of an eclectic consortium of industry-leading talent, we aspire not only to surpass but, where possible, transcend our clients' objectives.
Paso Creek Winery
The Idea:
Home Grown In Paso Robles
Nowhere is it written that big, delicious wines require equal helpings of ego and high falutin' pretense. And nowhere is it more obvious than in the brawny, brutally honest wines of Paso Creek.
To tell the Paso Creek story we called on the salt of the earth people home-growing wines that embody the eclectic culture of the town and its dynamic terroir. Or climate as they say in Paso.