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The Idea Cooperative specializes in using the infinite power of creativity to grow businesses.
Led by highly accomplished brand strategists
and creative craftspeople, and drawing on the expertise of an eclectic consortium of industry-leading talent, we aspire not only to surpass but, where possible, transcend our clients' objectives.
Wild Horse Winery
The Big Idea:
Spirited By Nature
Wild Horse crafts a vast selection of wines that showcase the remarkable diversity of the Central Coast. In the process, they've become leading advocates for promoting and preserving this fascinating ecology, with its seemingly endless of array of sub-appelations and microclimates.
Through brand positioning development and the creation of digital branding materials like this video, The Idea Cooperative helps keep Wild Horse among the top sellers in Constellation Brands' Icon portfolio.
Untitled from The Idea Cooperative on Vimeo.