The Big Idea:

Spirited By Nature

Wild Horse crafts a vast  selection of wines that showcase the remarkable diversity of the Central Coast. In the process, they've become leading advocates for promoting and preserving this fascinating ecology, with its seemingly endless of array of sub-appelations and microclimates.

Through brand positioning development and the creation of digital branding materials like this video, The Idea Cooperative helps keep Wild Horse among the top sellers in Constellation Brands' Icon portfolio.

Untitled from The Idea Cooperative on Vimeo.