http://theideacooperative.com/2009/01/no-chevron-we-will-not-join-you/ a brand strategy & creative communications company Thu, 15 Jul 2010 19:13:49 +0000 hourly 1 http://theideacooperative.com/2009/01/no-chevron-we-will-not-join-you/comment-page-1/#comment-33 Slime Balls Thu, 15 Jul 2010 19:13:49 +0000 http://theideacooperative.com/?p=77#comment-33 [...] British Petroleum we have an abject lesson in brand mendacity. Which is nothing new for the oil industry. But BP was among the first to take it to scale when, in 2000, then-CEO Lord [...] [...] British Petroleum we have an abject lesson in brand mendacity. Which is nothing new for the oil industry. But BP was among the first to take it to scale when, in 2000, then-CEO Lord [...]

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