http://theideacooperative.com/2010/01/biometric/ a brand strategy & creative communications company Thu, 15 Jul 2010 19:13:49 +0000 hourly 1 http://theideacooperative.com/2010/01/biometric/comment-page-1/#comment-11 TomK Thu, 18 Feb 2010 02:17:49 +0000 http:/?p=1#comment-11 I was kind of kidding when I apparently prophesied that the net result of "neuromarketing" would be few creative tweaks and the obligatory client request to make the logo bigger. It appears that after studying consumer's perspiration, Campbell's Soup has decided to make the spoon smaller. That should work. http://online.wsj.com/article/SB10001424052748704804204575069562743700340.html?mod=dist_smartbrief I was kind of kidding when I apparently prophesied that the net result of "neuromarketing" would be few creative tweaks and the obligatory client request to make the logo bigger. It appears that after studying consumer's perspiration, Campbell's Soup has decided to make the spoon smaller. That should work. http://online.wsj.com/article/SB10001424052748704804204575069562743700340.html?mod=dist_smartbrief

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