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The Idea Cooperative specializes in using the infinite power of creativity to grow businesses.
Led by highly accomplished brand strategists
and creative craftspeople, and drawing on the expertise of an eclectic consortium of industry-leading talent, we aspire not only to surpass but, where possible, transcend our clients' objectives.
Example: A New Take On Beer Goggles
Check out this vid from Slate.com. A review of the new iPhone app from Stella Artois. A great example of brand functionality. It may not make SA the new Heineken, but it's going to get a whole bunch of techies (read: spenders) at least little more attached to the brand.