http://theideacooperative.com/2010/02/holy-bowlers/ a brand strategy & creative communications company Thu, 15 Jul 2010 19:13:49 +0000 hourly 1 http://theideacooperative.com/2010/02/holy-bowlers/comment-page-1/#comment-9 TomK Tue, 09 Feb 2010 20:36:49 +0000 http://theideacooperative.com/?p=740#comment-9 Dayo Olopade (great name, eh?) writing for doublex.com calls this year's batch of SB ads "some of the worst cases of lady-bashing in Super Bowl history." She tracks the evolution of Joe Six Pack from humble, happy beer-lover to bitter, escapist woman-hater through recent trends in unemployment. Apparently, with jobless rates lower for women, men can't deal with their inability to "fulfill the hetero-normative cultural diktat to be "master and commander" of their domestic lives." Interesting. Although that sounds like pretty much the same kind of brush stroke stereotyping she seems to be calling out the advertisers for when it relates to women. Or am I just being bitter and, like a total diktat about the whole thing because she has a successful column and I don't. The story is here: http://www.doublex.com/blog/xxfactor/could-male-unemployment-explain-dodge-charger-super-bowl-ad Dayo Olopade (great name, eh?) writing for doublex.com calls this year's batch of SB ads "some of the worst cases of lady-bashing in Super Bowl history." She tracks the evolution of Joe Six Pack from humble, happy beer-lover to bitter, escapist woman-hater through recent trends in unemployment. Apparently, with jobless rates lower for women, men can't deal with their inability to "fulfill the hetero-normative cultural diktat to be "master and commander" of their domestic lives." Interesting. Although that sounds like pretty much the same kind of brush stroke stereotyping she seems to be calling out the advertisers for when it relates to women. Or am I just being bitter and, like a total diktat about the whole thing because she has a successful column and I don't. The story is here: http://www.doublex.com/blog/xxfactor/could-male-unemployment-explain-dodge-charger-super-bowl-ad

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