Creative thinking.
And vice versa.

At The Idea Cooperative, we don’t see strategic messaging and creative production as two disciplines. They’re inseparable. Inherently intertwined. Which makes our brand planning and positioning work all the more compelling. At the same time, it makes our creative ideas that much more strategically focused and effective.

Don’t have a brand.
Be one.

The Idea Cooperative approach to brand strategy is founded on the belief that the very definition of branding has evolved profoundly. It’s not about putting a face on a company anymore. It’s about holding a mirror up to it. Only then can organizations truly stand for something honest, motivating and meaningful in the hearts and minds of all their constituents.

It’s all relationship
marketing now.

Rumors regarding the death of advertising have not been entirely exaggerated. Clearly the days of counting primarily on name recognition to drive sales are long gone. What’s emerged in its place, however, is an ever-expanding universe of ways to connect with people. Which is why, at The Idea Cooperative, we don’t see integrated marketing as coordinating a range of media, we see it as an opportunity to integrate our clients’ brands into people’s lives in a way that builds lasting and lucrative brand relationships.