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Author Archives: TomK
Blight or Art?
Here's an idea: A gallery in LA is replacing unused billboards with artwork. Why not use them to promote organizations seeking to improve the local community?
Article 1: Brand Existentialism
It’s time for a philosophical challenge to the very definition of branding. A new way of thinking that’s less about putting a face on a company and more about holding a mirror up to it. Because, for advertising to be a force for positive change in the world, companies have to realize they can no longer afford to have a brand. They have to be one.
The Coughin’ Collection
The Lane Library at Stanford University has amassed a comprehensive, cool-looking, and very scary collection of cigarette advertising through history.
Not only is there this fantastic, they-don't-make-'em-like-that-anymore quality to the ads, it's worth flipping through a few categories to better understand the ingenious levels of deception that went into getting people to smoke.
Holy Bowlers
The Saints won Super Bowl Extra Large Four. Now let’s pass some serious judgment on the advertisers.
The Pre-Hype Hype
A report on the reporting on the reporting about the Super Bowl commercials that, by the way, haven't even aired yet.
A Collective Quest for Advertising’s Conscience
Let’s inspire a movement in the marketing industry to put the power of persuasion to better purposes. Let’s gather the influence industry's best creative thinkers to promote positive change on behalf of our clients, their customers, the environment, the people of our local communities and the world at large. Let’s prove that big ideas can grow businesses and make the world a better place – at the same time. Let's start here.
TMI?
The advertising industry's answer to your online privacy concerns looks like a little power icon. So, shouldn't it make turning off behavioral tracking really easy?
Money Talks
Admittedly, it was a leaky dam to begin with, but the US Supreme Court may have just opened the floodgates on fundraising for political advertising.
Truth Sells