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	<title>The Idea Cooperative &#187; TomK</title>
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	<link>http://theideacooperative.com</link>
	<description>a brand strategy &#38; creative communications company</description>
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		<title>Jack Black Mens Grooming</title>
		<link>http://theideacooperative.com/2012/01/jack-black-mens-grooming/</link>
		<comments>http://theideacooperative.com/2012/01/jack-black-mens-grooming/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 23:49:24 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[• Blog]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1577</guid>
		<description><![CDATA[The Idea:
Superior grooming products for men who just want to look and feel better – without having to fuss or primp.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Nest Family Architects</title>
		<link>http://theideacooperative.com/2011/10/nest-family-architects/</link>
		<comments>http://theideacooperative.com/2011/10/nest-family-architects/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 23:32:56 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1573</guid>
		<description><![CDATA[The Idea: 
A Home Is A Nest When It's Built Around Your Family.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>BCCI Construction v2</title>
		<link>http://theideacooperative.com/2011/09/bcci-construction-v2/</link>
		<comments>http://theideacooperative.com/2011/09/bcci-construction-v2/#comments</comments>
		<pubDate>Sun, 18 Sep 2011 00:30:11 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1583</guid>
		<description><![CDATA[The Idea:
Delays and overruns can and should be the exception. Not the norm.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marin Produce</title>
		<link>http://theideacooperative.com/2011/06/marin-produce/</link>
		<comments>http://theideacooperative.com/2011/06/marin-produce/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 15:56:35 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[Food Service]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1315</guid>
		<description><![CDATA[The idea:
As the only produce purveyor within a quick drive of your kitchen, we’re here – for you. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>YouSendIt</title>
		<link>http://theideacooperative.com/2011/04/yousendit/</link>
		<comments>http://theideacooperative.com/2011/04/yousendit/#comments</comments>
		<pubDate>Sun, 17 Apr 2011 22:54:29 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1561</guid>
		<description><![CDATA[The Idea: Now the files you rely on everyday are as free to roam as you are.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Common Good Convergence</title>
		<link>http://theideacooperative.com/2010/08/the-common-good-convergence/</link>
		<comments>http://theideacooperative.com/2010/08/the-common-good-convergence/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 19:51:11 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1383</guid>
		<description><![CDATA[The world's most successful brands are setting up shop at the intersection of new media and social responsibility. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Slime Balls</title>
		<link>http://theideacooperative.com/2010/07/slime-balls/</link>
		<comments>http://theideacooperative.com/2010/07/slime-balls/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 19:12:05 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[example]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1361</guid>
		<description><![CDATA[Will the BP Gulf Coast disaster finally convince us that you can’t afford to say you’re one company and be another?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Over Share?</title>
		<link>http://theideacooperative.com/2010/05/over-share/</link>
		<comments>http://theideacooperative.com/2010/05/over-share/#comments</comments>
		<pubDate>Mon, 10 May 2010 22:14:00 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>
		<category><![CDATA[online privacy]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1308</guid>
		<description><![CDATA[Turns out, Facebook can see your underpants. Here's what we share in clear graphic detail.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smoker&#8217;s Hack</title>
		<link>http://theideacooperative.com/2010/04/1288/</link>
		<comments>http://theideacooperative.com/2010/04/1288/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 21:48:41 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[health claims]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1288</guid>
		<description><![CDATA[Australia is proposing a ban on branded packaging for tobacco products, which may be the first time a government has ever attempted to legislate bad design.]]></description>
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		</item>
		<item>
		<title>ALL EARS</title>
		<link>http://theideacooperative.com/2010/04/all-ears/</link>
		<comments>http://theideacooperative.com/2010/04/all-ears/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 19:05:57 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1270</guid>
		<description><![CDATA[A missive from the Mecca of American Consumer-tainment. ]]></description>
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