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Author Archives: TomK
A Collective Quest for Advertising’s Conscience
Let’s inspire a movement in the marketing industry to put the power of persuasion to better purposes. Let’s gather the influence industry's best creative thinkers to promote positive change on behalf of our clients, their customers, the environment, the people of our local communities and the world at large. Let’s prove that big ideas can grow businesses and make the world a better place – at the same time. Let's start here.
TMI?
The advertising industry's answer to your online privacy concerns looks like a little power icon. So, shouldn't it make turning off behavioral tracking really easy?
Money Talks
Admittedly, it was a leaky dam to begin with, but the US Supreme Court may have just opened the floodgates on fundraising for political advertising.
ShillFest 43
It’s like somewhere in the mid-XXV’s Super Sunday evolved from a football game into America’s Official National Television Holiday. A celebration centered entirely around the TV set. A high holy day for the influence industry’s most ineffective media buy. The one day a year when we all get to sit around and play Clio judge.
A Brand Manifesto For America
Somewhat overlooked and somehow underappreciated in all the way more than well deserved adulation for President Obama is his uncanny ability to see a big idea and elevate it with the fine art of language.
No, Chevron, we will not join you.
Part of making advertising a force for positive change in the world is calling out our industry at its most disingenuous and destructive. Case in point, Chevron's
Will You Join Us? campaign.
The Pre-Hype Hype