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	<title>The Idea Cooperative &#187; • Blog</title>
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	<link>http://theideacooperative.com</link>
	<description>a brand strategy &#38; creative communications company</description>
	<lastBuildDate>Wed, 28 Jul 2010 00:39:48 +0000</lastBuildDate>
	
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		<title>Slime Balls</title>
		<link>http://theideacooperative.com/2010/07/slime-balls/</link>
		<comments>http://theideacooperative.com/2010/07/slime-balls/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 19:12:05 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1361</guid>
		<description><![CDATA[Will the BP Gulf Coast disaster finally convince us that you can’t afford to say you’re one company and be another?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Over Share?</title>
		<link>http://theideacooperative.com/2010/05/over-share/</link>
		<comments>http://theideacooperative.com/2010/05/over-share/#comments</comments>
		<pubDate>Mon, 10 May 2010 22:14:00 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>
		<category><![CDATA[online privacy]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1308</guid>
		<description><![CDATA[Turns out, Facebook can see your underpants. Here's what we share in clear graphic detail.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Smoker&#8217;s Hack</title>
		<link>http://theideacooperative.com/2010/04/1288/</link>
		<comments>http://theideacooperative.com/2010/04/1288/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 21:48:41 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[health claims]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1288</guid>
		<description><![CDATA[Australia is proposing a ban on branded packaging for tobacco products, which may be the first time a government has ever attempted to legislate bad design.]]></description>
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		<title>ALL EARS</title>
		<link>http://theideacooperative.com/2010/04/all-ears/</link>
		<comments>http://theideacooperative.com/2010/04/all-ears/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 19:05:57 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1270</guid>
		<description><![CDATA[A missive from the Mecca of American Consumer-tainment. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Relax, we&#8217;re doomed</title>
		<link>http://theideacooperative.com/2010/04/relax-were-doomed/</link>
		<comments>http://theideacooperative.com/2010/04/relax-were-doomed/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 18:02:56 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1266</guid>
		<description><![CDATA[NY Times’ David Brooks contrives the term Moral Materialism as a new brand of positive consumerism but misses the bigger, scarier point. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Truth Sells</title>
		<link>http://theideacooperative.com/2010/03/truth-sells/</link>
		<comments>http://theideacooperative.com/2010/03/truth-sells/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 02:15:35 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1246</guid>
		<description><![CDATA[The results are in. Domino's brutally honest, our-pizza-used-to-suck marketing strategy seems to be working. That's the good news.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Blight or Art?</title>
		<link>http://theideacooperative.com/2010/02/blight-or-art/</link>
		<comments>http://theideacooperative.com/2010/02/blight-or-art/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 23:46:51 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1217</guid>
		<description><![CDATA[Here's an idea: A gallery in LA is replacing unused billboards with artwork. Why not use them to promote organizations seeking to improve the local community?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Article 1: Brand Existentialism</title>
		<link>http://theideacooperative.com/2010/02/brand-existentialism/</link>
		<comments>http://theideacooperative.com/2010/02/brand-existentialism/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 22:45:39 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand existentialism]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[Moral IP]]></category>
		<category><![CDATA[Positive Change]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1010</guid>
		<description><![CDATA[You can't afford to have a brand anymore. 
You have to be one.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Coughin&#8217; Collection</title>
		<link>http://theideacooperative.com/2010/02/786/</link>
		<comments>http://theideacooperative.com/2010/02/786/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 22:06:26 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>
		<category><![CDATA[health claims]]></category>

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		<description><![CDATA[A nicely done sampler of the sometimes hauntingly beautiful and often ingeniously deceptive ads that got your parents, and their parents, to smoke.]]></description>
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		</item>
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		<title>Holy Bowlers</title>
		<link>http://theideacooperative.com/2010/02/holy-bowlers/</link>
		<comments>http://theideacooperative.com/2010/02/holy-bowlers/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 06:58:36 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[example]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=740</guid>
		<description><![CDATA[The Saints won Super Bowl Extra Large Four. Now let’s pass some serious judgment on the advertisers.]]></description>
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		<slash:comments>1</slash:comments>
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