Category Archives: • Blog

Holy Bowlers

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saints5
The Saints won Super Bowl Extra Large Four. Now let’s pass some serious judgment on the advertisers.

The Pre-Hype Hype

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pregame
A report on the reporting on the reporting about the Super Bowl commercials that, by the way, haven't even aired yet.

Truth sells.

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black
The very definition of a brand is changing profoundly. It's no longer about putting a face on a company. It's about holding a mirror up to it. The truth is, you can't even afford to have a brand anymore. You have to be one.

TMI?

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popup-v2
The advertising industry's answer to your online privacy concerns looks like a little power icon. So, shouldn't it make turning off behavioral tracking really easy?

Money Talks

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adbust_CorporateFlag
Admittedly, it was a leaky dam to begin with, but the US Supreme Court may have just opened the floodgates on fundraising for political advertising.

This is your brain on advertising.

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brain
Pondering the implications of biometric research.

Brand Truth

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dominos
Dominos owns up.

Example: A New Take On Beer Goggles

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sa
A great example of brand functionality.

ShillFest 43

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Super_Bowl_XLIII_Logo
It’s like somewhere in the mid-XXV’s Super Sunday evolved from a football game into America’s Official National Television Holiday. A celebration centered entirely around the TV set. A high holy day for the influence industry’s most ineffective media buy. The one day a year when we all get to sit around and play Clio judge.

A Brand Manifesto For America

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6a00d8351606e453ef010536f8f582970b
Somewhat overlooked and somehow underappreciated in all the way more than well deserved adulation for President Obama is his uncanny ability to see a big idea and elevate it with the fine art of language.