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Category Archives: • Blog
A Brand Manifesto For America
Somewhat overlooked and somehow underappreciated in all the way more than well deserved adulation for President Obama is his uncanny ability to see a big idea and elevate it with the fine art of language.
No, Chevron, we will not join you.
Part of making advertising a force for positive change in the world is calling out our industry at its most disingenuous and destructive. Case in point, Chevron's Will You Join Us? campaign.
Piling On
Did advertising kill a man at a Wal-Mart holiday sale? Yesterday a lawsuit was filed implicating a retail store’s marketing campaign as at least partially culpable for the death of a security guard trampled at the opening of a Post-Thanksgiving Sale.
BOWLING FOR DOLLARS
A Cynical Semi-Serious Critique of This Year’s Super Bowl Ads. This was, admittedly, a tough year to review Super Bowl ads. For one, the game was actually pretty good.
Video Samples
YOUSENDIT The Idea Cooperative helped YouSendIt reposition itself with a campaign centered around the concept of What Moves You. To bring the idea to life we took a small film crew to the South by Southwest Music and Film Festival to interview emerging artists about their inspirations, and how YouSendIt helps them create and collaborate. [...]
Recent Samples
YOUSENDIT The Idea: Launch the new YouSendIt brand position (What Moves You) with a social campaign at South By Southwest. BCCI CONSTRUCTION COMPANY The Idea: Establish a leadership position for BCCI that expands the role of builder beyond vendor and contractor to collaborator and trusted confidant. NEST FAMILY ARCHITECTS The Idea: Create a name and a [...]
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