Comments for The Idea Cooperative

Comment on No, Chevron, we will not join you. by Slime Balls

Slime Balls — Thu, 15 Jul 2010 19:13:49 +0000

[...] British Petroleum we have an abject lesson in brand mendacity. Which is nothing new for the oil industry. But BP was among the first to take it to scale when, in 2000, then-CEO Lord [...]

Comment on Smoker’s Hack by grants for women

grants for women — Fri, 30 Apr 2010 05:48:40 +0000

found your site on del.icio.us today and really liked it.. i bookmarked it and will be back to check it out some more later

Comment on Brand Truth by Truth Sells

Truth Sells — Thu, 04 Mar 2010 18:08:11 +0000

[...] On one level I so wanted this to work. [...]

Comment on This is your brain on advertising. by TomK

TomK — Thu, 18 Feb 2010 02:17:49 +0000

I was kind of kidding when I apparently prophesied that the net result of "neuromarketing" would be few creative tweaks and the obligatory client request to make the logo bigger. It appears that after studying consumer's perspiration, Campbell's Soup has decided to make the spoon smaller. That should work. http://online.wsj.com/article/SB10001424052748704804204575069562743700340.html?mod=dist_smartbrief

Comment on Holy Bowlers by TomK

TomK — Tue, 09 Feb 2010 20:36:49 +0000

Dayo Olopade (great name, eh?) writing for doublex.com calls this year's batch of SB ads "some of the worst cases of lady-bashing in Super Bowl history." She tracks the evolution of Joe Six Pack from humble, happy beer-lover to bitter, escapist woman-hater through recent trends in unemployment. Apparently, with jobless rates lower for women, men can't deal with their inability to "fulfill the hetero-normative cultural diktat to be "master and commander" of their domestic lives." Interesting. Although that sounds like pretty much the same kind of brush stroke stereotyping she seems to be calling out the advertisers for when it relates to women. Or am I just being bitter and, like a total diktat about the whole thing because she has a successful column and I don't. The story is here: http://www.doublex.com/blog/xxfactor/could-male-unemployment-explain-dodge-charger-super-bowl-ad

Comment on Money Talks by The Pre-Hype Hype

The Pre-Hype Hype — Fri, 05 Feb 2010 22:21:13 +0000

[...] interesting that within a few weeks of the airwaves being opened up to unregulated corporate expenditures on political advertising we’re about to get a prime time example of what happens when opinions are pitched to us like [...]

Comment on Money Talks by TomK

TomK — Fri, 05 Feb 2010 18:05:11 +0000

Prescient Humor:
http://www.theonion.com/content/news_briefs/supreme_court_allows

Comment on Money Talks by TomK

TomK — Thu, 04 Feb 2010 17:38:20 +0000

Andrew Sullivan, and others, noted this was the first time the Supreme Court used the term "blog" in an opinion. In fact, YouTube got it's first supreme judicial mention, too. "Today, 30-second television ads may be the most effective way to convey a political message. Soon, however, it may be that Internet sources, such as blogs and social networking Web sites, will provide citizens with significant information about political candidates and issues. Yet, §441b would seem to ban a blog post expressly advocating the election or defeat of a candidate if that blog were created with corporate funds. The First Amendment does not permit Congress to make these categorical distinctions based on the corporate identity of the speaker and the content of the political speech," - Justice Anthony Kennedy, marking the first time "blog" has been used in a Supreme Court opinion.

Comment on TMI? by TomK

TomK — Thu, 04 Feb 2010 17:27:03 +0000

Couldn't help but notice the similarity between what's being called "the power i" by the IAB and another keystroke looking symbol of a new era in communications. The SarcMark.