Brand Truth

Written by TomK. Posted on January 4, 2010. Filed under • Blog. Tagged , , . 1 Comment.
Dominos owns up.

Example: A New Take On Beer Goggles

Written by TomK. Posted on January 3, 2010. Filed under • Blog. Tagged . No comments.
A great example of brand functionality.

ShillFest 43

Written by TomK. Posted on February 2, 2009. Filed under • Blog. Tagged . No comments.
It’s like somewhere in the mid-XXV’s Super Sunday evolved from a football game into America’s Official National Television Holiday. A celebration centered entirely around the TV set. A high holy day for the influence industry’s most ineffective media buy. The one day a year when we all get to sit around and play Clio judge.

A Brand Manifesto For America

Written by TomK. Posted on January 20, 2009. Filed under • Blog. Tagged , , , , , , . No comments.
Somewhat overlooked and somehow underappreciated in all the way more than well deserved adulation for President Obama is his uncanny ability to see a big idea and elevate it with the fine art of language.

No, Chevron, we will not join you.

Written by TomK. Posted on January 16, 2009. Filed under • Blog. Tagged , . No comments.
Part of making advertising a force for positive change in the world is calling out our industry at its most disingenuous and destructive. Case in point, Chevron's  Will You Join Us? campaign.

Piling On

Written by TomK. Posted on December 4, 2008. Filed under • Blog. Tagged , . No comments.
Did advertising kill a man at a Wal-Mart holiday sale? Yesterday a lawsuit was filed implicating a retail store’s marketing campaign as at least partially culpable for the death of a security guard trampled at the opening of a Post-Thanksgiving Sale.

BOWLING FOR DOLLARS

Written by TomK. Posted on February 5, 2008. Filed under • Blog. Tagged , . No comments.
A Cynical Semi-Serious Critique of This Year’s Super Bowl Ads. This was, admittedly, a tough year to review Super Bowl ads. For one, the game was actually pretty good.

George Lucas Educational Foundation

Written by TomK. Posted on February 13, 2000. Filed under Social & Environmental. No comments.
The Idea: Inspiration For The People Improving Education

William Hill Estate

Written by TomK. Posted on February 10, 2000. Filed under Wine & Spirits. No comments.
The Idea: Own Up.

Hotels That Help

Written by TomK. Posted on January 20, 2000. Filed under Social & Environmental. No comments.
The Idea: Sleep Better