No, Chevron, we will not join you.

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Part of making advertising a force for positive change in the world is calling out our industry at its most disingenuous and destructive. Case in point, Chevron's  Will You Join Us? campaign.

Piling On

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Did advertising kill a man at a Wal-Mart holiday sale? Yesterday a lawsuit was filed implicating a retail store’s marketing campaign as at least partially culpable for the death of a security guard trampled at the opening of a Post-Thanksgiving Sale.

BOWLING FOR DOLLARS

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A Cynical Semi-Serious Critique of This Year’s Super Bowl Ads. This was, admittedly, a tough year to review Super Bowl ads. For one, the game was actually pretty good.

Video Samples

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YOUSENDIT The Idea Cooperative helped YouSendIt reposition itself with a campaign centered around the concept of What Moves You. To bring the idea to life we took a small film crew to the South by Southwest Music and Film Festival to interview emerging artists about their inspirations, and how YouSendIt helps them create and collaborate. [...]

Marin Produce

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The idea: We're here. For you.

William Hill Estate

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The Idea: Own Up.

George Lucas Educational Foundation

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Big Issue
The Idea: Inspiration For The People Improving Education

Hotels That Help

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The Idea: Sleep Better

Harveys Bristol Cream

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The Idea: Who knew sherry could be so cool?

Geyser Peak Winery

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The Idea: So Much Goes In