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	<title>The Idea Cooperative &#187; advertising&#8217;s conscience</title>
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	<link>http://theideacooperative.com</link>
	<description>a brand strategy &#38; creative communications company</description>
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		<item>
		<title>Slime Balls</title>
		<link>http://theideacooperative.com/2010/07/slime-balls/</link>
		<comments>http://theideacooperative.com/2010/07/slime-balls/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 19:12:05 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[example]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1361</guid>
		<description><![CDATA[Will the BP Gulf Coast disaster finally convince us that you can’t afford to say you’re one company and be another?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Over Share?</title>
		<link>http://theideacooperative.com/2010/05/over-share/</link>
		<comments>http://theideacooperative.com/2010/05/over-share/#comments</comments>
		<pubDate>Mon, 10 May 2010 22:14:00 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>
		<category><![CDATA[online privacy]]></category>

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		<description><![CDATA[Turns out, Facebook can see your underpants. Here's what we share in clear graphic detail.]]></description>
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		<item>
		<title>ALL EARS</title>
		<link>http://theideacooperative.com/2010/04/all-ears/</link>
		<comments>http://theideacooperative.com/2010/04/all-ears/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 19:05:57 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1270</guid>
		<description><![CDATA[A missive from the Mecca of American Consumer-tainment. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Coughin&#8217; Collection</title>
		<link>http://theideacooperative.com/2010/02/786/</link>
		<comments>http://theideacooperative.com/2010/02/786/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 22:06:26 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>
		<category><![CDATA[health claims]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=786</guid>
		<description><![CDATA[A nicely done sampler of the sometimes hauntingly beautiful and often ingeniously deceptive ads that got your parents, and their parents, to smoke.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Pre-Hype Hype</title>
		<link>http://theideacooperative.com/2010/02/the-pre-hype-hype/</link>
		<comments>http://theideacooperative.com/2010/02/the-pre-hype-hype/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 22:10:53 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>
		<category><![CDATA[campaign finance]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=677</guid>
		<description><![CDATA[A report on the reporting on the reporting about the Super Bowl commercials that, by the way, haven't even aired yet.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TMI?</title>
		<link>http://theideacooperative.com/2010/02/tmi/</link>
		<comments>http://theideacooperative.com/2010/02/tmi/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 07:23:01 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>
		<category><![CDATA[online privacy]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=573</guid>
		<description><![CDATA[The advertising industry's answer to your online privacy concerns looks like a little power icon. So, shouldn't it make turning off behavioral tracking really easy?]]></description>
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		<slash:comments>1</slash:comments>
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