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	<title>The Idea Cooperative &#187; advertising&#8217;s conscience</title>
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	<link>http://theideacooperative.com</link>
	<description>a brand strategy &#38; creative communications company</description>
	<lastBuildDate>Wed, 28 Jul 2010 00:39:48 +0000</lastBuildDate>
	
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			<item>
		<title>Over Share?</title>
		<link>http://theideacooperative.com/2010/05/over-share/</link>
		<comments>http://theideacooperative.com/2010/05/over-share/#comments</comments>
		<pubDate>Mon, 10 May 2010 22:14:00 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>
		<category><![CDATA[online privacy]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1308</guid>
		<description><![CDATA[Turns out, Facebook can see your underpants. Here's what we share in clear graphic detail.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>ALL EARS</title>
		<link>http://theideacooperative.com/2010/04/all-ears/</link>
		<comments>http://theideacooperative.com/2010/04/all-ears/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 19:05:57 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1270</guid>
		<description><![CDATA[A missive from the Mecca of American Consumer-tainment. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Coughin&#8217; Collection</title>
		<link>http://theideacooperative.com/2010/02/786/</link>
		<comments>http://theideacooperative.com/2010/02/786/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 22:06:26 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>
		<category><![CDATA[health claims]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=786</guid>
		<description><![CDATA[A nicely done sampler of the sometimes hauntingly beautiful and often ingeniously deceptive ads that got your parents, and their parents, to smoke.]]></description>
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		<item>
		<title>The Pre-Hype Hype</title>
		<link>http://theideacooperative.com/2010/02/the-pre-hype-hype/</link>
		<comments>http://theideacooperative.com/2010/02/the-pre-hype-hype/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 22:10:53 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>
		<category><![CDATA[campaign finance]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=677</guid>
		<description><![CDATA[A report on the reporting on the reporting about the Super Bowl commercials that, by the way, haven't even aired yet.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Collective Quest for Advertising&#8217;s Conscience</title>
		<link>http://theideacooperative.com/2010/02/a-personal-quest-for-advertising%e2%80%99s-conscience/</link>
		<comments>http://theideacooperative.com/2010/02/a-personal-quest-for-advertising%e2%80%99s-conscience/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 08:00:50 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[Cultural Footprint]]></category>
		<category><![CDATA[Positive Change]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=66</guid>
		<description><![CDATA[Let’s inspire a movement in the marketing industry to put the power of persuasion to better purposes. Let’s gather the influence industry's best creative thinkers to promote positive change on behalf of our clients, their customers, the environment, the people of our local communities and the world at large. Let’s prove that big ideas can grow businesses and make the world a better place – at the same time. Let's start here. ]]></description>
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		<item>
		<title>TMI?</title>
		<link>http://theideacooperative.com/2010/02/tmi/</link>
		<comments>http://theideacooperative.com/2010/02/tmi/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 07:23:01 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>
		<category><![CDATA[online privacy]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=573</guid>
		<description><![CDATA[The advertising industry's answer to your online privacy concerns looks like a little power icon. So, shouldn't it make turning off behavioral tracking really easy?]]></description>
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		<slash:comments>1</slash:comments>
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