Written by TomK.
Posted on February 15, 2010.
Filed under • Blog.
Tagged brand, brand existentialism, CSR, inspiration, Moral IP, Positive Change.
It’s time for a philosophical challenge to the very definition of branding. A new way of thinking that’s less about putting a face on a company and more about holding a mirror up to it. Because, for advertising to be a force for positive change in the world, companies have to realize they can no longer afford to have a brand. They have to be one.
Written by TomK.
Posted on January 20, 2010.
Filed under • Blog.
Tagged brand, commerce, corporate, writing.
Pondering the implications of biometric research.
Written by TomK.
Posted on January 20, 2009.
Filed under • Blog.
Tagged brand, corporate, Cultural Footprint, idea, inspiration, Moral IP, writing.
Somewhat overlooked and somehow underappreciated in all the way more than well deserved adulation for President Obama is his uncanny ability to see a big idea and elevate it with the fine art of language.
Written by TomK.
Posted on December 4, 2008.
Filed under • Blog.
Tagged brand, corporate.
Did advertising kill a man at a Wal-Mart holiday sale?
Yesterday a lawsuit was filed implicating a retail store’s marketing campaign as at least partially culpable for the death of a security guard trampled at the opening of a Post-Thanksgiving Sale.
The Idea:
Turning Good Ideas Into Lasting Change
Article 1: Brand Existentialism