Tag Archives: brand

Article 1: Brand Existentialism

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You can't afford to have a brand anymore. You have to be one.

This is your brain on advertising.

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Pondering the implications of biometric research.

Brand Truth

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Dominos owns up.

A Brand Manifesto For America

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Somewhat overlooked and somehow underappreciated in all the way more than well deserved adulation for President Obama is his uncanny ability to see a big idea and elevate it with the fine art of language.

Piling On

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Did advertising kill a man at a Wal-Mart holiday sale? Yesterday a lawsuit was filed implicating a retail store’s marketing campaign as at least partially culpable for the death of a security guard trampled at the opening of a Post-Thanksgiving Sale.

Rainer Arnhold Fellowships

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The Idea: Turning Good Ideas Into Lasting Change