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	<title>The Idea Cooperative &#187; commerce</title>
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		<title>This is your brain on advertising.</title>
		<link>http://theideacooperative.com/2010/01/biometric/</link>
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		<pubDate>Wed, 20 Jan 2010 08:00:09 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
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		<category><![CDATA[brand]]></category>
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Pondering the implications of biometric research. 
 There’s this (I think it’s) cool (anyway) analogy I’ve bantered around for years about the inexactitude of advertising. It goes something like: This stuff’s not brain surgery. It’s way harder. If only you could just reach in there and jiggle the purchase mechanism or flip the switch for [...]]]></description>
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