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	<title>The Idea Cooperative &#187; corporate</title>
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	<link>http://theideacooperative.com</link>
	<description>a brand strategy &#38; creative communications company</description>
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		<title>This is your brain on advertising.</title>
		<link>http://theideacooperative.com/2010/01/biometric/</link>
		<comments>http://theideacooperative.com/2010/01/biometric/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 08:00:09 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[commerce]]></category>
		<category><![CDATA[corporate]]></category>
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		<description><![CDATA[Pondering the implications of biometric research. There’s this (I think it’s) cool (anyway) analogy I’ve bantered around for years about the inexactitude of advertising. It goes something like: This stuff’s not brain surgery. It’s way harder. If only you could just reach in there and jiggle the purchase mechanism or flip the switch for brand [...]]]></description>
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		<title>A Brand Manifesto For America</title>
		<link>http://theideacooperative.com/2009/01/a-brand-manifesto-for-america/</link>
		<comments>http://theideacooperative.com/2009/01/a-brand-manifesto-for-america/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 07:00:43 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[Cultural Footprint]]></category>
		<category><![CDATA[idea]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[Moral IP]]></category>
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		<description><![CDATA[Somewhat overlooked and somehow underappreciated in all the way more than well deserved adulation for President Obama is his uncanny ability to see a big idea and elevate it with the fine art of language.]]></description>
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		<title>Piling On</title>
		<link>http://theideacooperative.com/2008/12/entry-two/</link>
		<comments>http://theideacooperative.com/2008/12/entry-two/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 07:00:16 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[corporate]]></category>

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		<description><![CDATA[Did advertising kill a man at a Wal-Mart holiday sale? Yesterday a lawsuit was filed implicating a retail store’s marketing campaign as at least partially culpable for the death of a security guard trampled at the opening of a Post-Thanksgiving Sale. Let’s not even get started on the cruel ironies of Black Friday that converge [...]]]></description>
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