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	<title>The Idea Cooperative &#187; example</title>
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	<description>a brand strategy &#38; creative communications company</description>
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		<title>Holy Bowlers</title>
		<link>http://theideacooperative.com/2010/02/holy-bowlers/</link>
		<comments>http://theideacooperative.com/2010/02/holy-bowlers/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 06:58:36 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[example]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[The Saints won Super Bowl Extra Large Four. Now let’s pass some serious judgment on the advertisers.]]></description>
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		<title>Brand Truth</title>
		<link>http://theideacooperative.com/2010/01/brand-truth/</link>
		<comments>http://theideacooperative.com/2010/01/brand-truth/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 07:57:44 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[brand]]></category>
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		<category><![CDATA[Moral IP]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=349</guid>
		<description><![CDATA[Dominos owns up.]]></description>
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		<title>Example: A New Take On Beer Goggles</title>
		<link>http://theideacooperative.com/2010/01/example-a-new-take-on-beer-goggles/</link>
		<comments>http://theideacooperative.com/2010/01/example-a-new-take-on-beer-goggles/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 17:54:27 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[example]]></category>

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		<description><![CDATA[A great example of brand functionality. ]]></description>
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		<title>No, Chevron, we will not join you.</title>
		<link>http://theideacooperative.com/2009/01/no-chevron-we-will-not-join-you/</link>
		<comments>http://theideacooperative.com/2009/01/no-chevron-we-will-not-join-you/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 07:00:14 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[example]]></category>
		<category><![CDATA[Positive Change]]></category>

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Part of making advertising a force for positive change in the world is calling out our industry at its most disingenuous and destructive. Case in point, Chevron's 
 Will You Join Us? campaign. Among the umpteen ironies of this abject lesson in brand insincerity is the way it challenges us to do our part in reducing dependancy on fossil [...]]]></description>
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