Written by TomK.
Posted on February 15, 2010.
Filed under • Blog.
Tagged brand, brand existentialism, CSR, inspiration, Moral IP, Positive Change.
It’s time for a philosophical challenge to the very definition of branding. A new way of thinking that’s less about putting a face on a company and more about holding a mirror up to it. Because, for advertising to be a force for positive change in the world, companies have to realize they can no longer afford to have a brand. They have to be one.
Written by TomK.
Posted on January 20, 2009.
Filed under • Blog.
Tagged brand, corporate, Cultural Footprint, idea, inspiration, Moral IP, writing.
Somewhat overlooked and somehow underappreciated in all the way more than well deserved adulation for President Obama is his uncanny ability to see a big idea and elevate it with the fine art of language.
Article 1: Brand Existentialism