<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Idea Cooperative &#187; Moral IP</title>
	<atom:link href="http://theideacooperative.com/tag/morality/feed/" rel="self" type="application/rss+xml" />
	<link>http://theideacooperative.com</link>
	<description>a brand strategy &#38; creative communications company</description>
	<lastBuildDate>Mon, 30 Jan 2012 19:38:33 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	
		<item>
		<title>Article 1: Brand Existentialism</title>
		<link>http://theideacooperative.com/2010/02/brand-existentialism/</link>
		<comments>http://theideacooperative.com/2010/02/brand-existentialism/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 22:45:39 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand existentialism]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[Moral IP]]></category>
		<category><![CDATA[Positive Change]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1010</guid>
		<description><![CDATA[You can't afford to have a brand anymore. 
You have to be one.]]></description>
		<wfw:commentRss>http://theideacooperative.com/2010/02/brand-existentialism/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Truth</title>
		<link>http://theideacooperative.com/2010/01/brand-truth/</link>
		<comments>http://theideacooperative.com/2010/01/brand-truth/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 07:57:44 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[example]]></category>
		<category><![CDATA[Moral IP]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=349</guid>
		<description><![CDATA[Dominos owns up.]]></description>
		<wfw:commentRss>http://theideacooperative.com/2010/01/brand-truth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Brand Manifesto For America</title>
		<link>http://theideacooperative.com/2009/01/a-brand-manifesto-for-america/</link>
		<comments>http://theideacooperative.com/2009/01/a-brand-manifesto-for-america/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 07:00:43 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[Cultural Footprint]]></category>
		<category><![CDATA[idea]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[Moral IP]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=24</guid>
		<description><![CDATA[Somewhat overlooked and somehow underappreciated in all the way more than well deserved adulation for President Obama is his uncanny ability to see a big idea and elevate it with the fine art of language.]]></description>
		<wfw:commentRss>http://theideacooperative.com/2009/01/a-brand-manifesto-for-america/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

