Tag Archives: Positive Change

Article 1: Brand Existentialism

Written by TomK. Posted on February 15, 2010. Filed under • Blog. Tagged , , , , , . No comments.
It’s time for a philosophical challenge to the very definition of branding. A new way of thinking that’s less about putting a face on a company and more about holding a mirror up to it. Because, for advertising to be a force for positive change in the world, companies have to realize they can no longer afford to have a brand. They have to be one.

A Collective Quest for Advertising’s Conscience

Written by TomK. Posted on February 4, 2010. Filed under • Blog. Tagged , , , . No comments.
Let’s inspire a movement in the marketing industry to put the power of persuasion to better purposes. Let’s gather the influence industry's best creative thinkers to promote positive change on behalf of our clients, their customers, the environment, the people of our local communities and the world at large. Let’s prove that big ideas can grow businesses and make the world a better place – at the same time. Let's start here.

No, Chevron, we will not join you.

Written by TomK. Posted on January 16, 2009. Filed under • Blog. Tagged , . No comments.
Part of making advertising a force for positive change in the world is calling out our industry at its most disingenuous and destructive. Case in point, Chevron's  Will You Join Us? campaign.

Rainer Arnhold Fellowships

Written by TomK. Posted on January 12, 2000. Filed under Social & Environmental. Tagged , , , . No comments.
The Idea: Turning Good Ideas Into Lasting Change