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	<title>The Idea Cooperative &#187; Positive Change</title>
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	<link>http://theideacooperative.com</link>
	<description>a brand strategy &#38; creative communications company</description>
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		<title>Article 1: Brand Existentialism</title>
		<link>http://theideacooperative.com/2010/02/brand-existentialism/</link>
		<comments>http://theideacooperative.com/2010/02/brand-existentialism/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 22:45:39 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand existentialism]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[Moral IP]]></category>
		<category><![CDATA[Positive Change]]></category>

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		<description><![CDATA[You can't afford to have a brand anymore. 
You have to be one.]]></description>
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		<title>No, Chevron, we will not join you.</title>
		<link>http://theideacooperative.com/2009/01/no-chevron-we-will-not-join-you/</link>
		<comments>http://theideacooperative.com/2009/01/no-chevron-we-will-not-join-you/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 07:00:14 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[example]]></category>
		<category><![CDATA[Positive Change]]></category>

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		<description><![CDATA[Part of making advertising a force for positive change in the world is calling out our industry at its most disingenuous and destructive. Case in point, Chevron's  Will You Join Us? campaign. Among the umpteen ironies of this abject lesson in brand insincerity is the way it challenges us to do our part in reducing dependancy on fossil [...]]]></description>
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		<item>
		<title>Rainer Arnhold Fellowships</title>
		<link>http://theideacooperative.com/2000/01/rainer-arnhold-fellowships/</link>
		<comments>http://theideacooperative.com/2000/01/rainer-arnhold-fellowships/#comments</comments>
		<pubDate>Wed, 12 Jan 2000 17:42:00 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[Social & Environmental]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[campaign finance]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Positive Change]]></category>

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		<description><![CDATA[The Idea:

Turning Good Ideas Into Lasting Change]]></description>
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