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	<title>The Idea Cooperative &#187; Positive Change</title>
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	<link>http://theideacooperative.com</link>
	<description>a brand strategy &#38; creative communications company</description>
	<lastBuildDate>Wed, 28 Jul 2010 00:39:48 +0000</lastBuildDate>
	
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		<title>Article 1: Brand Existentialism</title>
		<link>http://theideacooperative.com/2010/02/brand-existentialism/</link>
		<comments>http://theideacooperative.com/2010/02/brand-existentialism/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 22:45:39 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand existentialism]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[Moral IP]]></category>
		<category><![CDATA[Positive Change]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=1010</guid>
		<description><![CDATA[You can't afford to have a brand anymore. 
You have to be one.]]></description>
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		<title>A Collective Quest for Advertising&#8217;s Conscience</title>
		<link>http://theideacooperative.com/2010/02/a-personal-quest-for-advertising%e2%80%99s-conscience/</link>
		<comments>http://theideacooperative.com/2010/02/a-personal-quest-for-advertising%e2%80%99s-conscience/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 08:00:50 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[advertising's conscience]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[Cultural Footprint]]></category>
		<category><![CDATA[Positive Change]]></category>

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		<description><![CDATA[Let’s inspire a movement in the marketing industry to put the power of persuasion to better purposes. Let’s gather the influence industry's best creative thinkers to promote positive change on behalf of our clients, their customers, the environment, the people of our local communities and the world at large. Let’s prove that big ideas can grow businesses and make the world a better place – at the same time. Let's start here. ]]></description>
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		<item>
		<title>No, Chevron, we will not join you.</title>
		<link>http://theideacooperative.com/2009/01/no-chevron-we-will-not-join-you/</link>
		<comments>http://theideacooperative.com/2009/01/no-chevron-we-will-not-join-you/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 07:00:14 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[example]]></category>
		<category><![CDATA[Positive Change]]></category>

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		<description><![CDATA[
Part of making advertising a force for positive change in the world is calling out our industry at its most disingenuous and destructive. Case in point, Chevron's 
 Will You Join Us? campaign. Among the umpteen ironies of this abject lesson in brand insincerity is the way it challenges us to do our part in reducing dependancy on fossil [...]]]></description>
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		<item>
		<title>Rainer Arnhold Fellowships</title>
		<link>http://theideacooperative.com/2000/01/rainer-arnhold-fellowships/</link>
		<comments>http://theideacooperative.com/2000/01/rainer-arnhold-fellowships/#comments</comments>
		<pubDate>Wed, 12 Jan 2000 17:42:00 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[Social & Environmental]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[campaign finance]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Positive Change]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=958</guid>
		<description><![CDATA[The Idea:

Turning Good Ideas Into Lasting Change]]></description>
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