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	<title>The Idea Cooperative &#187; Super Bowl</title>
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	<description>a brand strategy &#38; creative communications company</description>
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		<title>Holy Bowlers</title>
		<link>http://theideacooperative.com/2010/02/holy-bowlers/</link>
		<comments>http://theideacooperative.com/2010/02/holy-bowlers/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 06:58:36 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[example]]></category>
		<category><![CDATA[Super Bowl]]></category>
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		<guid isPermaLink="false">http://theideacooperative.com/?p=740</guid>
		<description><![CDATA[The Saints won Super Bowl Extra Large Four. Now let’s pass some serious judgment on the advertisers.]]></description>
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		<title>The Pre-Hype Hype</title>
		<link>http://theideacooperative.com/2010/02/the-pre-hype-hype/</link>
		<comments>http://theideacooperative.com/2010/02/the-pre-hype-hype/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 22:10:53 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
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		<category><![CDATA[advertising's conscience]]></category>
		<category><![CDATA[campaign finance]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=677</guid>
		<description><![CDATA[A report on the reporting on the reporting about the Super Bowl commercials that, by the way, haven't even aired yet.]]></description>
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		<title>ShillFest 43</title>
		<link>http://theideacooperative.com/2009/02/shillfest-43/</link>
		<comments>http://theideacooperative.com/2009/02/shillfest-43/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 07:00:03 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
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		<category><![CDATA[Super Bowl]]></category>

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		<description><![CDATA[ It’s like somewhere in the mid-XXV’s Super Sunday evolved from a football game into America’s Official National Television Holiday. A celebration centered entirely around the TV set. A high holy day for the influence industry’s most ineffective media buy. The one day a year when we all get to sit around and play Clio judge.]]></description>
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		<title>BOWLING FOR DOLLARS</title>
		<link>http://theideacooperative.com/2008/02/bowling-for-dollars/</link>
		<comments>http://theideacooperative.com/2008/02/bowling-for-dollars/#comments</comments>
		<pubDate>Tue, 05 Feb 2008 07:00:22 +0000</pubDate>
		<dc:creator>TomK</dc:creator>
				<category><![CDATA[• Blog]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://theideacooperative.com/?p=68</guid>
		<description><![CDATA[A Cynical Semi-Serious Critique of This Year’s Super Bowl Ads.


This was, admittedly, a tough year to review Super Bowl ads. For one, the game was actually pretty good. I have no vested interest in either team, but it seemed like so much was on the line for both. More than most years, anyway. More than [...]]]></description>
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